Drinkability is Bullshit
I'm sure you've seen the ads by now. Bud Light has Drinkability not only that but this is what makes it better than other light beers.
Drinkability. This is supposed to be a selling point? Of course it has drinkability it's a liquid. All beers have drinkability. If it isn't a solid or a gas it probably can be drunk.
You know what doesn't have drinkability? Sand.
Does not go down smooth
Drinkability isn't even a word. Every time I type it my spell checker underlines it in red. Spell checker knows, Drinkability is a crock of shit.
And I like Bud Light. I know it tastes like water, that's part of the reason I like it. Until they invent alcoholic water I'll have to settle for Bud Light when I want to get more drunker with out that pesky taste of alcohol.
But you have to realize that drinkability is just a code word. What they are really selling is chugablility.
And they are right. Bud Light has great chugability. Exeptional Gulpability if you will, (will you?).